Unethical Business

One of the most important aspects of any car company is safety — the concern for safety, how both employees and consumers are kept safe, and how issues are handled should a safety concern arise. Toyota made a huge and unethical failure in 2010 when they basically betrayed their promise as a company by ignoring safety concerns and delaying recall investigations just so they could save a little money.


After confronted with safety concerns regarding faulty breaks and sticking pedals in 2009, Toyota said that phasing in side airbags saved $124 million and 50,000, the cost of what it would have taken to recall and fix vehicles. They also stated that delaying a rule for tougher door locks saved them $11 million.


Despite being ordered to appear before Congress and provide an explanation for their unethical handling of the situation, Toyota didn’t seem to think it was such a big deal.


“We can win back the customer’s confidence; we are doing a better job,” said senior Toyota executive and global managing director on the Toyota board in somewhat of an apology for their delayed recalls. But it seems that they were only sorry after they got caught — it was almost an entire two years before Toyota got called out on this unethical practice after a few deaths and even more complaints about their unsafe vehicles. Their failure to be honest got so bad that they were even accused of hiding evidence in hundreds of rollover and death cases.

New Media Plan

How to make a new media plan?

So, to make a successful plan, first must be set an effective goal and objective.Objectives is something that 

one's efforts or actions are intended to attain or accomplish.

To set a objective, we must use a SMART way.So what is SMART way?

S=Specific
=A specific goal has a much greater chance of being accomplished than a general goal

M=Measureable
=Establish concrete criteria for measuring progress toward the attainment of each goal you set.
When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

A=Agreeable
=When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

R=Realistic
=To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

T=Time bound
=A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency.