Connecting to Audiences via Mobile Apps

Hey guy, today so happy that i found an awesome apps in google play store. Well, what is this apps about? I just can say it just a simple apps that gather all the account and present it in just a small apps. It is simple to use and tons of information flow which might let u to be drowned.

So...don't talk so much, let us straight to the point.This is the apps name that i found in apps store: 找微号

I believe all people also know what is WECHAT. However, not much people know that WECHAT got many official account which let you explore many kind of knowledge and without go to any websites.

As WECHAT developer is from china, so which mean those special apps created by them will be in the chinese format.

Let us explore what is it interface and it function which can be seen and use in this apps.

This is the started page for this apps.Different festival got a different view. This one nice right?

This is the channel part, which allow you to be looking and searching the ranking or the most recommended official account . It is fully filter by developer to try find out the most suitable channel you want to concern to.

 Of course, if you didn't have any desire to specific information, maybe you can go to here to random see all kind of information .I been try for a whole day looking at this and at the same time i found it quite fun that i gain my knowledge without my notice.

Well, you can concern to the official account not only through this apps, you also can click the "concern" button and your WECHAT will take concern on those specific official account that you like to concern to. Whenever those official account updated, you can receive a notification from WECHAT to inform you.

Just like previous, you like to concern some specific official account but it not under any way from above, this will be the only way you can more specific concern and search. It separates into a few category which are comedy, lifestyle, technology, finance, horoscope and so on. By filter out to the official account, you will realize that it really awesome and you will get whatever you want.

Target audience: 

For this mobile app that they created is targeted to the audience who are WECHAT user while not willing only use WECHAT as a communication tools. Last but not least, is for those who willing to gain more knowledge and no idea where to get those information for a specific category.

Objective:

There are only one objective, which are using WECHAT to learn a thing, and also sharing to their WECHAT friends with the knowledge they concern to.

Linkage:
To connect all WECHAT users to take concern to the official account.

How to Measure?

Very simple, when there are a people who click concern to a official account, it actually shown that the person already using this apps and furthermore, because this apps need to be link together with WECHAT, so which mean WECHAT can easily find out how many users did link with this apps and then could get a number how many consumers of this apps.

Do we hire for "Free" Media?

Let us make it clear, media have 2 major form, one is old media which are those media such as
newspaper,magazine, TV, radio, book and so on. Another major form will be new media, which had been
widely used for our current generation.There are a lot of form such as video streaming, facebook, online
newspaper and so on. All new media can be on demand anywhere with a gadget with internet access.

In my title,I believe the media which are free is point to new media as i believe old media will not completed free right? 

So, do we hire for free media? In my opinion, YES...why? Because who doesn't like free stuff? So since new media is free, so why don't grab one more medium to disseminate our message?

I would like to show a video clip which  briefly state out how horror the use of social media:

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New Media PR vs Marketing & Advertising

Nowadays, new media had been invading our society with it powerful impact and it greatly invert field of public relation, marketing and advertising. Every generation has its own media, so it doesn't matter old or new but the efficiency to reach massive audience.

What is new media?

“New media” is a term to describe a product mediated with communication technology which comes together with digital computers. It also refer as an on-demand access to content anytime, anywhere and anyone with an digital device to interactive. It help those organization to gain consumers feedback and their participation promptly.

How Public Relation use new media?

From ancient time, PR practitioner widely use newspaper, television, and telephone to reach their target. However, in 20th century, those media is slowly replace by new media which is easily to interactive purpose.So, what is the tools use by PR practitioner nowadays?

1)Online Newsrooms/press release

It was a place for the media to learn the latest news and information on specific company. 

Example

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2)Database

Help to identify and build connections with the influencers who cover your industry.It collected information which desire for identify the target audience, it could be in any number of format such as in electronic, printed, graphic, audio, statistical, combination and etc.

Example

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3)Journchat

It was a place allow the journalists, PR professional and bloggers to voice out their ideas and starting discussion through internet while they are not gather together. It represent a safe place for freely questioning and answering without meet any law issues.

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There are still a lot of way to connecting in between journalists, PR professional and blogger such as Profnet and HARO, IRL and etc. By using this tools, prompt information and feedback can be useful in field of PR to allow them to change the false decision before it turn into crisis.

How marketing and advertising effected by new media?

Let me show you with a short video clip in order to let you know more detail about ancient time marketing and advertising compare with current.

Well, in this video clip did show us the competitive among brand who widely use marketing and advertising through new media. So did you denial to believe that new media didn't change the field of marketing and advertising? I believe not.