Unethical Business

One of the most important aspects of any car company is safety — the concern for safety, how both employees and consumers are kept safe, and how issues are handled should a safety concern arise. Toyota made a huge and unethical failure in 2010 when they basically betrayed their promise as a company by ignoring safety concerns and delaying recall investigations just so they could save a little money.


After confronted with safety concerns regarding faulty breaks and sticking pedals in 2009, Toyota said that phasing in side airbags saved $124 million and 50,000, the cost of what it would have taken to recall and fix vehicles. They also stated that delaying a rule for tougher door locks saved them $11 million.


Despite being ordered to appear before Congress and provide an explanation for their unethical handling of the situation, Toyota didn’t seem to think it was such a big deal.


“We can win back the customer’s confidence; we are doing a better job,” said senior Toyota executive and global managing director on the Toyota board in somewhat of an apology for their delayed recalls. But it seems that they were only sorry after they got caught — it was almost an entire two years before Toyota got called out on this unethical practice after a few deaths and even more complaints about their unsafe vehicles. Their failure to be honest got so bad that they were even accused of hiding evidence in hundreds of rollover and death cases.

New Media Plan

How to make a new media plan?

So, to make a successful plan, first must be set an effective goal and objective.Objectives is something that 

one's efforts or actions are intended to attain or accomplish.

To set a objective, we must use a SMART way.So what is SMART way?

S=Specific
=A specific goal has a much greater chance of being accomplished than a general goal

M=Measureable
=Establish concrete criteria for measuring progress toward the attainment of each goal you set.
When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

A=Agreeable
=When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

R=Realistic
=To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

T=Time bound
=A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency.

Why video going viral?

Today is regarding a viral video. At first, we must understand why that video will become viral. For today showing, i had choose the video clip from Lotus Wang "Bao You(保佑)". The  song of "Bao You(保佑)" is copy from Korean Kpop Bo Beep by T-ara. Let us listen the original song "Bo-Beep" from T-Ara.

Below is the cover version of Bo Beep, Lotus Wang "Bao You(保佑)" which are the viral movie i mention in this passage.

In this video, it was a combination of humor, creative, unique and also weird. Which all the element that a viral video must have.

In this prank video which combine both the song of "Bao You(保佑)" and the live dance from T-ara had shown the incredible lyric from the lyric writer for Lotus Wang. You can realise that it was a perfect match as in the tone and the rhythm.So this is the reason that this video can be viral.

Connecting to Audiences via Mobile Apps

Hey guy, today so happy that i found an awesome apps in google play store. Well, what is this apps about? I just can say it just a simple apps that gather all the account and present it in just a small apps. It is simple to use and tons of information flow which might let u to be drowned.

So...don't talk so much, let us straight to the point.This is the apps name that i found in apps store: 找微号

I believe all people also know what is WECHAT. However, not much people know that WECHAT got many official account which let you explore many kind of knowledge and without go to any websites.

As WECHAT developer is from china, so which mean those special apps created by them will be in the chinese format.

Let us explore what is it interface and it function which can be seen and use in this apps.

This is the started page for this apps.Different festival got a different view. This one nice right?

This is the channel part, which allow you to be looking and searching the ranking or the most recommended official account . It is fully filter by developer to try find out the most suitable channel you want to concern to.

 Of course, if you didn't have any desire to specific information, maybe you can go to here to random see all kind of information .I been try for a whole day looking at this and at the same time i found it quite fun that i gain my knowledge without my notice.

Well, you can concern to the official account not only through this apps, you also can click the "concern" button and your WECHAT will take concern on those specific official account that you like to concern to. Whenever those official account updated, you can receive a notification from WECHAT to inform you.

Just like previous, you like to concern some specific official account but it not under any way from above, this will be the only way you can more specific concern and search. It separates into a few category which are comedy, lifestyle, technology, finance, horoscope and so on. By filter out to the official account, you will realize that it really awesome and you will get whatever you want.

Target audience: 

For this mobile app that they created is targeted to the audience who are WECHAT user while not willing only use WECHAT as a communication tools. Last but not least, is for those who willing to gain more knowledge and no idea where to get those information for a specific category.

Objective:

There are only one objective, which are using WECHAT to learn a thing, and also sharing to their WECHAT friends with the knowledge they concern to.

Linkage:
To connect all WECHAT users to take concern to the official account.

How to Measure?

Very simple, when there are a people who click concern to a official account, it actually shown that the person already using this apps and furthermore, because this apps need to be link together with WECHAT, so which mean WECHAT can easily find out how many users did link with this apps and then could get a number how many consumers of this apps.

Do we hire for "Free" Media?

Let us make it clear, media have 2 major form, one is old media which are those media such as
newspaper,magazine, TV, radio, book and so on. Another major form will be new media, which had been
widely used for our current generation.There are a lot of form such as video streaming, facebook, online
newspaper and so on. All new media can be on demand anywhere with a gadget with internet access.

In my title,I believe the media which are free is point to new media as i believe old media will not completed free right? 

So, do we hire for free media? In my opinion, YES...why? Because who doesn't like free stuff? So since new media is free, so why don't grab one more medium to disseminate our message?

I would like to show a video clip which  briefly state out how horror the use of social media:

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New Media PR vs Marketing & Advertising

Nowadays, new media had been invading our society with it powerful impact and it greatly invert field of public relation, marketing and advertising. Every generation has its own media, so it doesn't matter old or new but the efficiency to reach massive audience.

What is new media?

“New media” is a term to describe a product mediated with communication technology which comes together with digital computers. It also refer as an on-demand access to content anytime, anywhere and anyone with an digital device to interactive. It help those organization to gain consumers feedback and their participation promptly.

How Public Relation use new media?

From ancient time, PR practitioner widely use newspaper, television, and telephone to reach their target. However, in 20th century, those media is slowly replace by new media which is easily to interactive purpose.So, what is the tools use by PR practitioner nowadays?

1)Online Newsrooms/press release

It was a place for the media to learn the latest news and information on specific company. 

Example

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2)Database

Help to identify and build connections with the influencers who cover your industry.It collected information which desire for identify the target audience, it could be in any number of format such as in electronic, printed, graphic, audio, statistical, combination and etc.

Example

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3)Journchat

It was a place allow the journalists, PR professional and bloggers to voice out their ideas and starting discussion through internet while they are not gather together. It represent a safe place for freely questioning and answering without meet any law issues.

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There are still a lot of way to connecting in between journalists, PR professional and blogger such as Profnet and HARO, IRL and etc. By using this tools, prompt information and feedback can be useful in field of PR to allow them to change the false decision before it turn into crisis.

How marketing and advertising effected by new media?

Let me show you with a short video clip in order to let you know more detail about ancient time marketing and advertising compare with current.

Well, in this video clip did show us the competitive among brand who widely use marketing and advertising through new media. So did you denial to believe that new media didn't change the field of marketing and advertising? I believe not.