2014年3月10日星期一

New Media Plan

How to make a new media plan?

So, to make a successful plan, first must be set an effective goal and objective.Objectives is something that 

one's efforts or actions are intended to attain or accomplish.

To set a objective, we must use a SMART way.So what is SMART way?

S=Specific
=A specific goal has a much greater chance of being accomplished than a general goal

M=Measureable
=Establish concrete criteria for measuring progress toward the attainment of each goal you set.
When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

A=Agreeable
=When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.
R=Realistic
=To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

T=Time bound
=A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency.


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