New Media PR vs Marketing & Advertising

Nowadays, new media had been invading our society with it powerful impact and it greatly invert field of public relation, marketing and advertising. Every generation has its own media, so it doesn't matter old or new but the efficiency to reach massive audience.

What is new media?

“New media” is a term to describe a product mediated with communication technology which comes together with digital computers. It also refer as an on-demand access to content anytime, anywhere and anyone with an digital device to interactive. It help those organization to gain consumers feedback and their participation promptly.

How Public Relation use new media?

From ancient time, PR practitioner widely use newspaper, television, and telephone to reach their target. However, in 20th century, those media is slowly replace by new media which is easily to interactive purpose.So, what is the tools use by PR practitioner nowadays?

1)Online Newsrooms/press release

It was a place for the media to learn the latest news and information on specific company. 

Example

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2)Database

Help to identify and build connections with the influencers who cover your industry.It collected information which desire for identify the target audience, it could be in any number of format such as in electronic, printed, graphic, audio, statistical, combination and etc.

Example

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3)Journchat

It was a place allow the journalists, PR professional and bloggers to voice out their ideas and starting discussion through internet while they are not gather together. It represent a safe place for freely questioning and answering without meet any law issues.

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There are still a lot of way to connecting in between journalists, PR professional and blogger such as Profnet and HARO, IRL and etc. By using this tools, prompt information and feedback can be useful in field of PR to allow them to change the false decision before it turn into crisis.

How marketing and advertising effected by new media?

Let me show you with a short video clip in order to let you know more detail about ancient time marketing and advertising compare with current.

Well, in this video clip did show us the competitive among brand who widely use marketing and advertising through new media. So did you denial to believe that new media didn't change the field of marketing and advertising? I believe not.